I'm Ayesha and this is my world of design & CX

Product designer at Etisalat, Dubai.

A little about me...

I’m a Product Designer from pixel to practice. I reside in the small space where creativity and logic have tea together. I’m a design advocate, who also vouches for social entrepreneurship. I believe in uplifting communities and radiating positivity in the world.


Oh, and I’m deeply affectionate of cats

My best design skills

UX workshops & research

UI & Visual

Design

Content & UX writing

Check my UI work on

Read my UX case studies on

Hear it from them

"I want to take a moment to acknowledge the fantastic work you’ve been doing across multiple areas, particularly in UX/UI tasks, stakeholder management, & multitasking. Your ability to balance & excel in such diverse responsibilities has been impressive and has significantly contributed to the success of our projects."

aparna joshi

Senior Manager, CX, e&

"Given we have a complex product, Ayesha has played a pivotal role in our journey so far. While one will be impressed by her designs easily, what stands out for me is that she understands the user needs as well as business needs and executes them seamlessly."

arjit gupta

Founder, Riggle

"I had a wonderful session with Ayesha. She was friendly, engaging, and always willing to listen to my concerns. Her practical advice and willingness to offer different perspectives was invaluable in helping me gain clarity."

hamdan reejes

Product Designer

Ayesha Patel

ayesha@patelness.in

Dubai, UAE